Everything has come to a standstill due to the outbreak of the novel coronavirus. The whole nation is under lockdown till May 3. All the shootings of movies and TV shows are also cancelled. Due to which, many TV channels are suffering heavy losses. But there’s one channel whose profit has increased significantly these days.
Yes, we are talking about DD National. DD National popularly known as Doordarshan has become the most-watched channel for two consecutive weeks in a row and has surpassed its own viewership record.
In the 13th week of the year, from March 28 to April 3, DD national had received 1.5 billion viewership figures and has created a record for the highest viewership figures in the channel’s long history. In Week 14, DD National has broken its own record achieving viewership figures of 1.9 billion, according to Broadcast Audience Research Council (BARC) data.
Prasar Bharti, the government broadcaster and owner of DD National, celebrated this achievement in a tweet. It wrote, “DD National continues to be No. 1 for two consecutive weeks in a row.”
Ever since DD National started re-broadcasting classic shows such as Ramayan and Mahabharat as part of its lockdown broadcasting schedule, the channel’s TRP has gone through the roof.
Twitteratti congratulated DD on this achievement and also demanded telecast of other old popular shows.
They say, Old is Gold. DD National just proved that.