Effective business stories assist us with learning how individuals came to from no place to the best. The account of Lijjat is an ideal case of how effortlessness, collaboration and assurance can accomplish statures in business.
The journey began in late 1950s when 7 Gujarati ladies chose to make some papads as they had extra time subsequent to doing family works and needed to help their families financially. The seven ladies were Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlar Gokani, Jayaben V. Vithalani, and 1 progressively whose name isn’t known. They started their business with Rs 80 from a social worker to begin procedures. After development, the quantity of ladies expanded and Lijjat is as yet motivating Indian women to leave their homes and work.
The Gujarat Association
Shri Mahila Griha Udyog Lijjat Papad association began in 1959 and later the name ‘Lijjat’ was picked as it implies scrumptious in Gujarat. Gujaratis are known for their business mind and these ladies had the expertise of making delectable sustenance too which helped them to serve individuals of adjacent regions in the underlying days.
Beginning with just papad, Lijjat presently fabricates a few items including appalam, wheat flour, masalas, cleanser powders, fluid cleansers and cleanser cakes.
Sharing the achievement
More than 43,000 ladies in India work under Lijjat in 81 branches with an incredible total assets of more than Rs 800 crore. Lijjat ensured that laborers procure an agreeable benefit with the goal that they don’t leave the association only for cash. Deals operators are given great commission and retailer edge is additionally great.
Lijjat is an organization made by ladies for ladies. It is one of the world’s most seasoned co-agents to help ladies by giving business. The organization keeps running on 3 essential center estimations of business-
To give quality items at sensible costs
Keeping an enthusiastic association with clients.
Having a solid dispersion arrange.
Publicizing and advancement
The USP of Lijjat is having the quality of ladies laborers. The rabbit mascot of Lijjat still holds a place in Indians who were fortunate to watch Lijjat Papad commercials on Doordarshan. While verbal exchange has worked best for this brand, magazines and TV advertisements have additionally added to Lijjat’s prosperity.
To stay away from duplication, the specialists make bundling sacks themselves and this guarantees appropriate quality and rechecking of items.