Despite being a staple in most Indian dishes, onions have become unimaginably, exorbitantly expensive across the country. The onion price rise has been a pungent pill to swallow, with the vegetable that once cost Rs 30 per kilo now going for anything between Rs 130 to Rs 200.
While some are using this as an opportunity to push forward their agenda of cutting out onions from your diet or simply to turn it into a TikTok video, others have incorporated the price rise in a slightly more positive strategy.
But it seems as if not everyone is crying about it. Some people have used it as a perfect marketing strategy to sell more. Possible? Absolutely yes!
Instead of offering customers the chance to win free tech gear as most stores would, STR Mobiles—a mobile phone sale and service centre located on Thalayari Street in Puttukottai in the Thanjavur district of Tamil Nadu—is offering people a far more important perk: free onions.
This shop is now promising customers that with every smartphone they buy, they are eligible to get one kilo of onions absolutely free. Because who needs a free iPad when a bulb of onion is enough to light up your life?
The scheme is attracting customers and has been going viral on social media.
The shop owner, Saravana Kumar, has mentioned that he is doing crazy sales after applying this awesome marketing strategy to drive revenue and he is proud that no one but he came out with the idea.
While his store is almost eight years old, on average, Kumar used to sell two phones a day. However, after he announced that free onions would be handed out with every smartphone, his sales rose to eight phones in two consecutive days.
He also lets his customers pick between different varieties and sizes of onions after they have bought a phone. As the onions are very expensive, he is not making a lot of money.
Even as the government scrambles to import more onions and reduce the price of the staple ingredient, this mobile store’s marketing strategy is a testament to the typical Indian mentality that it’s okay to spend money when you’re getting more than what you bargained for.