If you identify as a woman in this world, there’s a very high chance that your body is scrutinized and held up to unrealistic beauty standards on an everyday basis.
Your skin colour, the shape of your eyebrows, the size of your breasts, your waist size, the gap (or the lack of it) in between your thighs– the list is pretty endless. In fact, we didn’t even know some of those things make us ‘imperfect’ till brands started launching strange products. And now, women folks of the world have been presented with yet another miraculous product– one that promises to get rid of wrinkles on your cleavage.
Yes, you read that right. And no, we are not kidding.
Yes, it’s a real thing. Nevermind the fact that before this you’ve never thought, ‘Man, I really need to get rid of wrinkles on my cleavage,’ because you probably didn’t notice you had any wrinkles in the first place.
Banking on the same strategy as the entire billion dollar beauty industry which markets off making you feel as bad about yourself as possible,Anti-ageing company Sleep & Glow is selling a ‘pillow bra’. And it seems, women are buying it.
Retailing for $69 which is Rs 4,890, the pillow promises to “reduce or completely cures the appearance of existing chest wrinkles.”
What—and I cannot stress this enough—the fuck is going on. pic.twitter.com/dAeDe2UvHk— Olivia Messer 💀 (@OliviaMesser) September 19, 2019
Product description says, “The pillow bra helps fight skin creases and cleavage wrinkles when sleeping on the side. It is a must have for ladies with gorgeous forms. The bra is an ideal gift for you and your girlfriends.”
Yes, we have the same question What?
After the bizarre product was posted online it obviously went viral and left Twitter genuinely confused. Here’s what Twitter is saying:
wait ok it has to be a joke right pic.twitter.com/ldyvl9mA2B— amy brown (@arb) September 19, 2019
I’m somewhat convinced that is just a thong that some drunk lady accidentally put on that way.— Don’t Fredo me, bro (@IMatriculator) September 19, 2019
TIL someone invented the term “cleavage wrinkles.”— Build the John Schneider statue now! (@howiecohen) September 19, 2019
So is that consider a Brong?— James Harrison (@jharr716) September 19, 2019
Let my boobs spoon each other at night without judgment ffs— Riato (@so_irreverent) September 19, 2019
Well, let’s just say it: We don’t need this. We’ll say it louder for the people at the back: ageing is not shameful, women’s bodies are not intrinsically ugly.