There’s a new condom in town. And no it’s not another strange flavour no one asked for. It’s a literal condom that can only be used by 2 consenting partners.
To begin with, let’s have a look at some facts:
- A survey by United Nation states that at least 35% of women around the world have experienced a form of sexual assault.
- 94% of the rape survivors suffer from post-traumatic stress syndrome.
- One out of every three female rape victims contemplates suicide.
Created by Argentinian adult toy company Tulipán , The ‘consent condom’ requires two people or four hands to open. One canonly access the condom by simultaneously pressing the four points on its outer packet.
Joaquin Campins of BBDO, the ad agency responsible for marketing the condom said,
” Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship — pleasure is possible only if you both give your consent. If it’s not a yes, it’s a no. “
This is agenuinely great leap in condom innovation.
Aside from emphasizing the requirement for assent, the condoms additionally go for spreading mindfulness about HIV and other explicitly transmitted illnesses. Prior, a similar organization had likewise presented another honeycomb formed condom that was intended to keep giving some insurance when broken.
Currently in its testing phase, the condom is being distributed in bars and events in Argentina. It has been receiving positive responses overall and hopefully it will be rolled out soon.